Nothing Smells Better
Than Fresh Balls

Research by Dove Men+Care revealed only 2% of U.S. consumers used whole body deodorant last year, but 76% of men were interested in trying it. With more men seeking solutions for their intimate areas, Dove Men+Care saw an opportunity to showcase their new range. This campaign leverages the popularity of tennis and the beloved scent of fresh tennis balls to remind men they can make their own “balls” smell just as satisfying.

Unlike previous campaigns, this one takes a cheekier approach, highlighting how Whole Body Deo can be used everywhere—from privates to pits to feet—with a focus on care for down there. After all, every pair deserves care.